What is the purpose of organic SEO?
The Purpose of organic search engine optimization is to help websites rank higher (better) in the search engines like Google and BING.
What is the goal of SEO?
The Goal of SEO is to improve the number of visitors (traffic) to a website. More advanced SEO services may also include website conversion optimization, which involves optimizing the calls-to-action (CTA) on a website and traffic flow as well as other elements of a website to increase the quantity of desired actions such as completing a form, signing-up for a newsletter, downloading a case study, placing an order, requesting information and so on.